Est. 2026 · Open admission · Free to audit
The craft is already taught.
Nobody had written the syllabus.
Seven years of content creation, assembled from lectures that already exist — Yale on narrative, Harvard Law on copyright, MIT on editing, Wharton on why things spread — and closed each time by a working creator showing the same idea under real constraints.
Five years to a bachelor's degree. Two more to a master's.
- 54
- Courses
- 405
- Lectures
- 233h
- Of teaching
- 65%
- From universities
- 540
- Exam questions
Everything is open to audit. No account, no progress tracking, no interruption — watch any lecture in any course and leave.
Year One — Foundations of the Craft
Common to every student. Narrative, camera, editing, audio, and the responsibility a creator has to an audience.
Media Literacy & Digital Citizenship
Credibility, misinformation, the creator's responsibility to an audience.
Storytelling I: Foundations of Narrative
Why stories hold attention. Conflict, character, stakes, the story spine. Applies to a 30-second Reel and a 30-minute video alike.
The Creator Landscape
History and economics of YouTube and Instagram, major formats, how the creator economy actually works. Informs the Year 2 specialization choice.
Camera & Composition I
Framing, rule of thirds, movement, shot types. Shooting well with whatever you own, phone included.
Editing I: The Cut
Timeline fundamentals, continuity, cutting on action. Software-agnostic principles.
Audio Fundamentals
Microphones, room treatment, levels. Why viewers forgive bad video but never bad audio.
Year Two — Foundations II
Structure, scriptwriting, lighting, audience psychology, and creator law. Specialisation is declared at the end of this year.
Audience Psychology I
Attention, curiosity, emotional drivers, why people watch/share/subscribe. Parasocial dynamics, introduced honestly.
Copyright, Fair Use & Creator Law
Licensing, music rights, strikes and disputes, disclosure requirements for sponsored content.
Storytelling II: Structure & Pacing
Three-act structure at every duration. Hooks, payoffs, open loops, tension curves.
Scriptwriting I
From outline to script. Writing for the ear, not the page. Hook writing as a discipline.
Lighting Fundamentals
Natural light, three-point setups, budget kits, lighting for mood.
Editing II: Rhythm & Emotion
Pacing, music, J-cuts and L-cuts, montage. Editing as the final rewrite.
Taught by practitioners
Every course reserves a final seat for a working creator — the theory, then someone who has actually shipped it.
Media Literacy & Digital Citizenship
Credibility, misinformation, the creator's responsibility to an audience.
Storytelling I: Foundations of Narrative
Why stories hold attention. Conflict, character, stakes, the story spine. Applies to a 30-second Reel and a 30-minute video alike.
The Creator Landscape
History and economics of YouTube and Instagram, major formats, how the creator economy actually works. Informs the Year 2 specialization choice.
Camera & Composition I
Framing, rule of thirds, movement, shot types. Shooting well with whatever you own, phone included.
Editing I: The Cut
Timeline fundamentals, continuity, cutting on action. Software-agnostic principles.
Audio Fundamentals
Microphones, room treatment, levels. Why viewers forgive bad video but never bad audio.
Audience Psychology I
Attention, curiosity, emotional drivers, why people watch/share/subscribe. Parasocial dynamics, introduced honestly.
Copyright, Fair Use & Creator Law
Licensing, music rights, strikes and disputes, disclosure requirements for sponsored content.
Storytelling II: Structure & Pacing
Three-act structure at every duration. Hooks, payoffs, open loops, tension curves.
Scriptwriting I
From outline to script. Writing for the ear, not the page. Hook writing as a discipline.
Lighting Fundamentals
Natural light, three-point setups, budget kits, lighting for mood.
Editing II: Rhythm & Emotion
Pacing, music, J-cuts and L-cuts, montage. Editing as the final rewrite.
Community Building I
Turning viewers into a community: comments culture, rituals, inside language, belonging.
Personal Brand & Positioning
Niche selection, differentiation, promise to the audience, naming and identity.
Heaviest in Ivy League teaching
Courses where four or more lectures come from Ivy League institutions.
Copyright, Fair Use & Creator Law
Licensing, music rights, strikes and disputes, disclosure requirements for sponsored content.
Personal Brand & Positioning
Niche selection, differentiation, promise to the audience, naming and identity.
Content Creation for Entrepreneurs
Content as customer acquisition: founder-led content, funnels, trust-building for a product or service business.
Instagram Platform Mechanics
Feed, Reels, Stories, and the grid as identity. Hashtags and keyword SEO, share-driven distribution.
Niche Studio (rotating) — Rotation I: Food & Nutrition
Deep dive into one vertical per term: gaming, food, fitness, beauty, tech, education.
Interview & Conversation Craft
Research, question design, listening, editing conversation into story.
Stories, DMs & Ephemeral Strategy
Daily engagement systems: polls, questions, close friends, DM funnels, story arcs across a day.
Brand Partnerships & Negotiation
Media kits, pricing, contracts, red flags, building long-term brand relationships.
Creator Case Studies Seminar
Advanced close analysis of landmark channels and accounts: what actually made them work.
Sustainability & Creator Wellbeing
Burnout prevention, parasocial boundary management, separating identity from metrics, systems for a long career.
The Instagram Business
The influencer economy, audience-first vs. brand-first models, storefronts and affiliate ecosystems.
Storytelling V: Voice & Mastery
Developing a distinctive voice. Close reading of enduring creators across genres.
Advanced Storytelling: Documentary & Essay Craft
Research, argument, structure, and ethics of nonfiction storytelling at the highest level.
Data-Driven Growth & Experimentation
Hypothesis-driven content strategy: packaging tests, format experiments, reading results without fooling yourself.
Electives — open from Year Three
Twelve courses, five required for the bachelor's degree.
Content Creation for Entrepreneurs
Content as customer acquisition: founder-led content, funnels, trust-building for a product or service business.
Podcasting Fundamentals
Audio formats, interviewing, distribution, video podcasts.
Livestreaming & Real-Time Community
Stream formats, chat culture, moderation, converting live energy into lasting community.
Photography for Creators
Stills craft: light, composition, editing — feeds both thumbnails and grids.
Visual Design & Thumbnails
Design principles, typography, color, and composition for packaging and brand assets.
Music, Sound Design & Licensing
Scoring content, sound as emotion, navigating music licensing safely.
On-Camera Presence & Public Speaking
Delivery, energy, authenticity on camera, voice control, teleprompter craft.
AI Tools for Creators
Scripting, editing, ideation, and thumbnail workflows with AI — capabilities and honest limits.
Repurposing & Multi-Format Workflows
One shoot, many assets: clipping long-form, native adaptation, batch systems.
Niche Studio (rotating) — Rotation I: Food & Nutrition
Deep dive into one vertical per term: gaming, food, fitness, beauty, tech, education.
Interview & Conversation Craft
Research, question design, listening, editing conversation into story.
Creator Case Studies Seminar
Advanced close analysis of landmark channels and accounts: what actually made them work.
The degree is conferred on upload.
Credit is earned in watch time — half of every lecture, tracked on your own device and never on a server. But the capstone in Year Five and the thesis in Year Seven both ask for the same thing: a channel that exists, published on a schedule you set, measured honestly.
Most students complete far more of the former than the latter.
Read the programme structure