Personal Brand & Positioning
Niche selection, differentiation, promise to the audience, naming and identity.
- Lectures
- 8
- Total runtime
- 2h 40m
- Attendance minimum
- 1h 20m
- Prerequisites
- None
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- A Plan Is Not a Strategy Positioning is a choice, not a to-do list 10 min Attended
- The Five Competitive Forces That Shape Strategy Reading the niche you are choosing to enter 13 min Attended
- What Is Strategy? It's a Lot Simpler Than You Think Differentiation as value creation: raising what your audience is willing to give up for you 10 min Attended
- MBA Reunion Weekend 2015: The Power and Value of the Brand What a brand actually is, and how its power is assessed 22 min Attended
- Marketing Prof. Emeritus David Aaker: Six Big Ideas from the Branding Era Brand as an asset: vision, consistency, and the promise you keep making 61 min Attended
- Crafting Your Personal Brand – Wharton Global Forum São Paulo Applying it to a person: crafting a personal brand 15 min Attended
- How to create a great brand name | Jonathan Bell Naming: the one identity decision that is expensive to reverse 6 min Attended
- Practicum · working creator Building a Brand – Redesigning a Business Start to Finish A working designer takes a real company through a complete repositioning on camera, doing Lecture 1's "positioning is a choice" as an actual sequence of decisions and turning Lecture 5's brand vision into a defined identity system 23 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Matthew Encina — because the university lectures establish why something works and the practicum shows it being done under real constraints.