Practicum · working creator
Building a Brand – Redesigning a Business Start to Finish
Matthew Encina
Why this lecture is in the course
a working designer takes a real company through a complete repositioning on camera, doing Lecture 1's "positioning is a choice" as an actual sequence of decisions and turning Lecture 5's brand vision into a defined identity system
- Runtime
- 23 min
- For attendance
- 12 min
- Source
- Practitioner