Content Creation University
Auditing
AUD-301 Common core Year Three Audience & Community

Community Building I

Turning viewers into a community: comments culture, rituals, inside language, belonging.

Lectures
8
Total runtime
3h 16m
Attendance minimum
1h 38m

Lecture Playlist

Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.

  1. Robert Putnam in Conversation: The Value of Social Capital and 'Bowling Alone' in 2025 What a community actually is: social capital, and why it is scarce Institute of Politics, Harvard Kennedy School 1 Ivy League 79 min
  2. Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives Why community compounds: how behaviour and emotion travel through a network Harvard University 1 Ivy League 55 min
  3. 101. We Belong Together: How Communication Fuels Connection and Community Belonging as a human requirement, and the small signals that create it Stanford Graduate School of Business 2 Peer institution 23 min
  4. BizTalks 2013: Americus Reed on 'When Buying Is Being' When belonging becomes identity: why identity loyalty outlasts satisfaction Wharton School 1 Ivy League 15 min
  5. Colin and Samir Share Tips for Building Community in the Comments Comments culture: the room where the community actually meets YouTube Creators 3 Platform official 2 min
  6. YouTube Posts Rituals and rhythm: staying present between uploads with Posts and polls YouTube Creators 3 Platform official 3 min
  7. Channel Memberships Formalising belonging: tiers, badges, custom emoji, members-only space YouTube Creators 3 Platform official 8 min
  8. Practicum · working creator How To Build A Loyal Fanbase Identity loyalty built in public: a teardown of the longest-running creator community on YouTube Charisma on Command P Practitioner 11 min

Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Charisma on Command — because the university lectures establish why something works and the practicum shows it being done under real constraints.

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