The Creator Landscape
History and economics of YouTube and Instagram, major formats, how the creator economy actually works. Informs the Year 2 specialization choice.
- Lectures
- 7
- Total runtime
- 3h 29m
- Attendance minimum
- 1h 45m
- Prerequisites
- None
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- David Rogers on The Digital Transformation Playbook The structural shift: why platforms, not products, became the unit of competition 20 min Attended
- ETL Speaker Series: Kevin Systrom, Instagram Where Instagram came from: launch, viral growth, and scaling to a global platform 48 min Attended
- Wharton Power Hour - Building Loyal Audiences in the Digital Age Where online video came from, and what "programming" means on an open platform 50 min Attended
- Neal Mohan, CEO of YouTube The creator economy as the platform itself describes it 54 min Attended
- YouTube Search & Discovery: 'The Algorithm' and Performance FAQs How distribution actually works: ranking, personalization, and the myths around it 7 min Attended
- When Will I Get Paid? YouTube Partner Program Payment Timelines How money actually reaches a creator: from an earning on the dashboard to a payment in the bank 6 min Attended
- Practicum · working creator Tom Scott Answers Content Creator Questions | Tech Support | WIRED A creator who has published weekly for over a decade answers the questions first-years actually ask, putting Lecture 5's account of ranking, discovery and the myths around it into practice on a working channel 24 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, WIRED — because the university lectures establish why something works and the practicum shows it being done under real constraints.