Brand Partnerships & Negotiation
Media kits, pricing, contracts, red flags, building long-term brand relationships.
- Lectures
- 8
- Total runtime
- 5h 35m
- Attendance minimum
- 2h 48m
- Prerequisites
- BUS-401 Creator Economics I
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- Getting to Yes in Challenging Times Foundations: bargaining over interests rather than positions, and the power of a strong alternative 58 min Attended
- Margaret Neale: Negotiation: Getting What You Want Preparation as the real work: assess, prepare, ask, package — the discipline behind a rate card 25 min Attended
- Mike Wheeler on the Jazz of Negotiation | The Parlor Room: Season 1, Ep. 2 Why no deal follows the script: negotiation as improvisation 20 min Attended
- "Negotiating with Emotion" with HBS Online Professor Mike Wheeler Emotion at the table: reading the other side, managing yourself, spotting pressure tactics 45 min Attended
- Crash Course in Influencer Marketing The buyer's side: how brands actually select, brief, and evaluate creators 41 min Attended
- HarvardX for Allston: From Trust to Promise to Contract with Charles Fried The paper: how contracts form, what makes them enforceable, and what happens when a promise breaks 70 min Attended
- NECR Webinar: Building Relationships and Rapport is a Long Process of Negotiation Beyond the one-off deal: the long relationship is itself the negotiation 60 min Attended
- Practicum · working creator Can you ACTUALLY trust Mrwhosetheboss? A creator who takes brand money for a living opens his own arrangements: what a sponsor is actually buying, which conditions he refuses, and where disclosure sits — Lecture 5's "know what the buyer is optimizing for" and Lecture 4's red flags, applied to his own deals 16 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Mrwhosetheboss — because the university lectures establish why something works and the practicum shows it being done under real constraints.