Creator Economics I
Revenue models: ads, sponsorship, affiliate, memberships, products. CPM/RPM, revenue concentration risk.
- Lectures
- 8
- Total runtime
- 4h 41m
- Attendance minimum
- 2h 21m
- Prerequisites
- None
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- Harvard i-lab | How Are You Going to Make Money? The framing question: choosing a monetization path and living with its consequences 77 min Attended
- YouTube Shopping: Tag & Sell Products from Your Store The transactional revenue line: affiliate and storefront sales attached directly to the content 3 min Attended
- How much does your YouTube channel earn per THOUSAND views? Introducing: RPM! Unit economics of ad revenue: what CPM measures versus what RPM measures 12 min Attended
- Lecture 24: Advertising (MIT 14.271 Industrial Organization I) Why advertisers pay at all: the economics behind every ad-supported model 84 min Attended
- MSI Analytics Conference 2023 – Mega or Micro? Influencer Selection Using Follower Elasticity The sponsorship market from the buyer's side: what a brand is actually paying for when it pays for reach 22 min Attended
- MBA Reunion Weekend 2015: Identity Loyalty Beyond platform revenue: why an audience buys what a creator sells, and what makes that revenue durable 16 min Attended
- The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Concentration and dependence: why platform revenue is a double-edged sword 55 min Attended
- Practicum · working creator How Much YouTube Paid Me in 2020 (with a million subscribers) A working creator opens her actual analytics and totals a year across every income source she has, showing Lecture 3's RPM as a number that moves month to month and Lecture 7's concentration risk as a share of one real creator's income 12 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Shelby Church — because the university lectures establish why something works and the practicum shows it being done under real constraints.