Specialization
Year Four — Specialization II
Series, community at scale, and the first real economics — alongside two track courses that go deep into the mechanics of the chosen platform.
- Courses
- 7
- Lectures
- 54
- Hours
- 34
- Electives required
- 2
Common Core
Taken by every student in the year, whichever track they declared.
Community Building II
Moderation, community culture at scale, UGC, off-platform homes (Discord, broadcast channels, newsletters).
Creator Economics I
Revenue models: ads, sponsorship, affiliate, memberships, products. CPM/RPM, revenue concentration risk.
Storytelling IV: Series & Formats
Episodic design, format development, repeatability. Building a show, not just videos.
YouTube Track
Declared at the end of Year Two. Long-form: watch-time architecture, packaging, retention, pipelines.
Retention Engineering & Analytics II
Deep retention analysis, packaging experiments, audience-graph diagnosis, iterating a format from data.
Long-Form Production Pipelines
Batching, pre-production systems, working with editors, sustainable weekly output.
Instagram Track
Declared at the end of Year Two. Short-form: the first second, the loop, the grid, the daily engagement system.
Reels Editing & Trend Craft
Advanced mobile editing, trend adaptation vs. originality, sound selection, posting cadence.
Stories, DMs & Ephemeral Strategy
Daily engagement systems: polls, questions, close friends, DM funnels, story arcs across a day.
Elective quota
Year Four requires Two electives . Five electives count towards the bachelor’s in total — one in Year Three, two in Year Four, two in Year Five. Any elective that has unlocked by this year may be taken; nothing expires.
The elective catalogueElectives unlocking in Year Four
Open to audit like everything else. They count towards the quota from this year onward.
AI Tools for Creators
Scripting, editing, ideation, and thumbnail workflows with AI — capabilities and honest limits.
Repurposing & Multi-Format Workflows
One shoot, many assets: clipping long-form, native adaptation, batch systems.
Niche Studio (rotating) — Rotation I: Food & Nutrition
Deep dive into one vertical per term: gaming, food, fitness, beauty, tech, education.
Interview & Conversation Craft
Research, question design, listening, editing conversation into story.