Stories, DMs & Ephemeral Strategy
Daily engagement systems: polls, questions, close friends, DM funnels, story arcs across a day.
- Lectures
- 8
- Total runtime
- 3h 42m
- Attendance minimum
- 1h 51m
- Prerequisites
- None
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- Snapchat and the SnapMap: Collective, Ephemeral Stories about Public Events with Jill Rettberg Ephemerality as a media form: what a story that disappears in 24 hours actually is 57 min Attended
- Natalie Bazarova: Communicating self Self-disclosure: why people share personal things and what they get back 41 min Attended
- danah boyd on Teen Privacy Strategies in Networked Publics Audience segmentation and privacy strategy — the logic behind Close Friends 12 min Attended
- 100. Shut Up! How to Communicate Better by Talking Less Talking less and asking more: the discipline behind polls, question stickers and DM replies 20 min Attended
- How Loyalty Programs Drive Customer Value, Relationships, and Business Growth From transactions to relationships: differentiated treatment and customer value 14 min Attended
- MBA Reunion Weekend 2015: Steps for Nurturing Identity Loyalty Identity loyalty: making an audience feel the account is part of who they are 19 min Attended
- Customer Experience in the Digital Age Designing the conversation: experience across touchpoints, including the inbox 30 min Attended
- Practicum · working creator how I gained 950,000 Instagram followers (copy this system) A working Instagram creator walks through the DM funnel he actually runs, demonstrating Lecture 7's single-journey principle and Lecture 5's shift from transactions to a relationship model on a real account 29 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Matt Gray — because the university lectures establish why something works and the practicum shows it being done under real constraints.