Bachelor Capstone: The Channel Blueprint
The full strategy portfolio: niche, format, 90-day calendar, brand kit, analytics plan, revenue plan. (v1 delivery: lecture series + comprehensive MCQ; later versions should make this project-based and reviewed.)
- Lectures
- 8
- Total runtime
- 5h 6m
- Attendance minimum
- 2h 33m
- Prerequisites
- None
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- Idea to Impact: Strategy for Startups The frame the whole capstone rests on: a strategy is a small set of choices that have to fit together 60 min Attended
- Don Valentine, Sequoia Capital: "Target Big Markets" Choosing where to play: why the market you enter sets the ceiling on everything else in the plan 60 min Attended
- Six Lessons for the Modern Strategist Strategy as a repeatable discipline: winning propositions and adapting them as conditions move 31 min Attended
- Disciplined Entrepreneurship with Bill Aulet Choosing the niche: beachhead market, end-user profile, and sizing before you build 57 min Attended
- Leveraging Branding for Long-Term Growth The brand kit as strategy made visible: elements defined well enough to survive being carried by other people 13 min Attended
- Alexander Osterwalder: Tools for Business Model Generation [Entire Talk] The revenue plan: modelling how value is created, delivered, and captured 53 min Attended
- Building Your Action Plan for Social Media Marketing Converting the strategy into a calendar and a measurement plan 21 min Attended
- Practicum · working creator How Peter McKinnon gained 1 million subscribers in under 1 year A working channel strategist audits one creator's first year and shows the niche, the format, the packaging and the release rhythm all serving one viewer: Lecture 1's test of strategic coherence and Lecture 4's beachhead market, applied to a real channel rather than a plan 11 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Paddy Galloway — because the university lectures establish why something works and the practicum shows it being done under real constraints.