Content Creation University
Auditing
IG-302 Instagram track Year Three Instagram Track

Instagram Platform Mechanics

Feed, Reels, Stories, and the grid as identity. Hashtags and keyword SEO, share-driven distribution.

Lectures
8
Total runtime
3h 21m
Attendance minimum
1h 41m
Prerequisites
None

Lecture Playlist

Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.

  1. The End of Competition? (Marco Iansiti) What kind of company decides your reach: software, data and algorithms at the core HBS Digital Initiative 1 Ivy League 13 min
  2. Data, network effects, and competitive advantage | Andrei Hagiu Why the ranking gets better the more everyone uses it: data-enabled learning, not just network effects HBS Digital Initiative 1 Ivy League 9 min
  3. Stanford Seminar: Making Sense of Algorithms in News Feeds The feed is a filtered subset, not a timeline — and it is invisible to the people reading it Stanford Online 2 Peer institution 51 min
  4. Stanford XCS224U: NLU I Information Retrieval, Part 1: Guiding Ideas I Spring 2023 Search as a ranking problem: queries, documents, and what "relevant" means to a machine Stanford Online 2 Peer institution 18 min
  5. Stanford XCS224U: NLU I Information Retrieval, Part 2: Classical IR I Spring 2023 Why the literal words matter: term matching, rare-term weighting, and vocabulary mismatch Stanford Online 2 Peer institution 15 min
  6. The Hype Machine | Sinan Aral Share-driven distribution: how a send actually moves content, and how influence is measured HBS Digital Initiative 1 Ivy League 69 min
  7. Visual Marketing and the Science Behind Brand Identity and Consumer Attention The grid as identity: visual consistency, fluency, and what a profile communicates at a glance Knowledge at Wharton 1 Ivy League 16 min
  8. Practicum · working creator How to grow on Instagram (according to Instagram) in 2025 Refusing to guess: a working Instagram creator rebuilding her distribution strategy out of the platform's own published statements, hashtags included Jade Beason P Practitioner 10 min

Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Jade Beason — because the university lectures establish why something works and the practicum shows it being done under real constraints.

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