Content Creation University
Auditing
IG-301 Instagram track Year Three Instagram Track

Short-Form Content Design

Reels structure: the first second, loops, pattern interrupts, captions and text overlay as script.

Lectures
8
Total runtime
2h 46m
Attendance minimum
1h 23m

Lecture Playlist

Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.

  1. Lec 7 | MIT 9.00SC Introduction to Psychology, Spring 2011 (Lecture 7: Attention) What a viewer actually perceives in the first moment: attention as a filter MIT OpenCourseWare 2 Peer institution 42 min
  2. The Psychological Basis for UI Design Rules Designing for a glance: expectation, peripheral vision, and why reading is expensive Stanford 2 Peer institution 75 min
  3. 56. Lean Messaging: How Simple Messages Really Stick Compression: stripping a message to its minimum viable form Stanford Graduate School of Business 2 Peer institution 19 min
  4. The Secret to Telling a Great Story — in Less Than 60 Seconds | Jenny Hoyos The short-form story shape: hook, progression, conflict, uncertain payoff TED 4 Educational 4 min
  5. Hook hacking: How to grab attention in the first three seconds The first three seconds, and how to measure whether they worked Meta for Business 3 Platform official 2 min
  6. Optimize your ad creative using Reels best practices Format constraints that shape the frame: 9:16, sound, and safe zones Meta for Business 3 Platform official 2 min
  7. Boost My Business UK: How to Reels Building a Reel: shooting in sequence, visual jolts, text overlay as the message Meta for Business 3 Platform official 2 min
  8. Practicum · working creator I Studied 1,000 Hooks, Here’s How to ACTUALLY Go Viral A thousand real hooks taken apart: what the first second is doing, why openings fail, and how a scroll gets stopped heyDominik P Practitioner 20 min

Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, heyDominik — because the university lectures establish why something works and the practicum shows it being done under real constraints.

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