Content Creation for Entrepreneurs
Content as customer acquisition: founder-led content, funnels, trust-building for a product or service business.
- Lectures
- 7
- Total runtime
- 5h 59m
- Attendance minimum
- 3h
- Prerequisites
- None
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- Harvard i-lab | You Have a Great Idea and Nobody Cares Who the content is for: defining the customer and mapping the journey your content has to cover 78 min Attended
- Startup Secrets: Seize Your Story The founder's story as the reusable asset behind every pitch, page, and video 76 min Attended
- Stanford Webinar - The Power of Storytelling: Making Brands Come to Life Why narrative beats specification: storytelling as the mechanism that builds brand trust 43 min Attended
- Building Your Brand Through Social Media Founder-led presence: putting the person in front of the company on social platforms 17 min Attended
- Professor David Bell on Digital Marketing: Wharton Lifelong Learning Tour The strategic frame: managing brand assets *and* customer assets through digital channels 60 min Attended
- Harvard i-lab | Customer Acquisition with Andy Payne The acquisition funnel: channels, cheap demand tests, analytics, and the cost of a customer 74 min Attended
- Practicum · working creator How I Brought My First Product to Market – Idea to Launch A working creator takes his own product from idea to launch, putting Lecture 2's designed-backwards story and Lecture 3's narrative-over-specification into practice: the naming and brand-messaging work that has to be finished *before* any marketing, sold to the audience his content built 11 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Matthew Encina — because the university lectures establish why something works and the practicum shows it being done under real constraints.