Practicum · working creator
How I Brought My First Product to Market – Idea to Launch
Matthew Encina
Why this lecture is in the course
a working creator takes his own product from idea to launch, putting Lecture 2's designed-backwards story and Lecture 3's narrative-over-specification into practice: the naming and brand-messaging work that has to be finished *before* any marketing, sold to the audience his content built
- Runtime
- 11 min
- For attendance
- 6 min
- Source
- Practitioner