Practicum · working creator
How the YouTube Creator Economy Works
Wendover Productions
Why this lecture is in the course
a creator who runs several channels and a studio as one business takes the industry's revenue structure apart from the inside: what the advertising line is actually worth, why direct sponsorship and creator-owned distribution exist, and who sets the price in each case. Lecture 1's list of revenue surfaces and Lecture 6's exploit-while-you-explore posture, costed out by someone living on the result
- Runtime
- 19 min
- For attendance
- 10 min
- Source
- Practitioner