The YouTube Business
Channel P&L, when to hire, format portfolios, longevity case studies.
- Lectures
- 8
- Total runtime
- 4h 1m
- Attendance minimum
- 2h 1m
- Prerequisites
- BUS-401 Creator Economics I
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- YouTube Partner Program: How to Make Money on YouTube The revenue surfaces a channel actually has, and what unlocks them 4 min Attended
- Shorts in the YouTube Partner Program: Eligibility, Ad Revenue Sharing & Analytics Why two formats on the same channel earn at completely different rates 4 min Attended
- Session 5, Part 2: Financial Projections Building the channel P&L: driver-based revenue, cost structure, and defensible projections 81 min Attended
- Start-Up Compensation and Hiring When to hire, which role first, and how to pay in cash versus upside 75 min Attended
- Disruptive Innovation Explained Why a format that is working today is the thing most likely to kill you 8 min Attended
- Lead and Disrupt: How to Solve the Innovator's Dilemma The format portfolio: exploiting the proven show while exploring the next one 7 min Attended
- The Secrets of Longevity: Pioneering Global Beauty with over 150 Years of History Longevity case study: reinventing repeatedly without losing the brand's core 43 min Attended
- Practicum · working creator How the YouTube Creator Economy Works A creator who runs several channels and a studio as one business takes the industry's revenue structure apart from the inside: what the advertising line is actually worth, why direct sponsorship and creator-owned distribution exist, and who sets the price in each case. Lecture 1's list of revenue surfaces and Lecture 6's exploit-while-you-explore posture, costed out by someone living on the result 19 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Wendover Productions — because the university lectures establish why something works and the practicum shows it being done under real constraints.