The Future of Media
AI in the pipeline, emerging platforms, industry structure, where the creator economy is heading.
- Lectures
- 7
- Total runtime
- 4h 40m
- Attendance minimum
- 2h 20m
- Prerequisites
- MST-701 The Creator as Chief Executive
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- How Digital Technologies Are Transforming the Media Industry Industry structure — what digitisation did to the media business, and who captures the value now 30 min Attended
- How Platforms Change Structure and Strategy with Marshall Van Alstyne The distribution layer — platform economics, network effects, and the inverted strategy playbook 34 min Attended
- Are We Entering the Age of Creativity with the Help of AI? | Cold Call AI enters the pipeline — the publisher's bargain, and whether a machine can be creative 32 min Attended
- Creativity in the Age of AI: Artist Perspectives on AI, Copyright, & Future of Work Rights and labour — consent, credit and compensation from the working artist's side 49 min Attended
- Creativity in the Age of AI: AI and the Future of the Creative Industry Where the creative industry is heading — governance, concentration, and institutional futures 44 min Attended
- Felix Oberholzer-Gee on Winning with AI Your strategy — productivity, judgement, and where durable advantage survives AI 75 min Attended
- Practicum · working creator I tried using AI. It scared me. Lecture 6's productivity-without-advantage argument and Lecture 1's account of a structural shift landing before the industry can respond, tested on one real task: a working creator with no professional coding background takes a problem he could not solve, ships a working solution in an afternoon with a language model, and reasons out loud about what that implies for everyone who makes things for a living 16 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Tom Scott — because the university lectures establish why something works and the practicum shows it being done under real constraints.