Trust, Reinvention & Longevity
Audience trust as the core asset. Pivots, rebrands, surviving platform shifts, decade-long careers.
- Lectures
- 7
- Total runtime
- 4h 58m
- Attendance minimum
- 2h 29m
- Prerequisites
- MST-701 The Creator as Chief Executive
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- Virtual Books@Baker with Sandra Sucher, author of "The Power of Trust" Trust as the balance sheet's real asset — how it is built, lost, and regained 44 min Attended
- How to Lead Your Brand in Today's Turbulent Environment The brand you no longer fully control — leading identity in a turbulent market 35 min Attended
- U.S. Soccer's Gregg Berhalter on Rebuilding Trust in the Wake of Controversy Crisis and recovery — leading in public after the story breaks 33 min Attended
- Seeing Around Corners: Navigating Strategic Inflection Points with Rita McGrath Seeing the shift before it arrives — weak signals and strategic inflection points 55 min Attended
- Clayton Christensen "Be the Disruptor" | Nieman Foundation Surviving disruption in a media business — the incumbent's dilemma, applied to journalism 91 min Attended
- To Reinvent Your Career, Start by Imagining a New You The long career — reinventing the self without losing the audience 34 min Attended
- Practicum · working creator Can You Trust Kurzgesagt Videos? Lecture 1's four elements of trust audited from the inside, and Lecture 3's principle that a reputational problem is answered with changed process rather than statements: a studio publishing to twenty million subscribers opens its own research pipeline, and explains what it did about the older videos it no longer stands behind 6 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Kurzgesagt – In a Nutshell — because the university lectures establish why something works and the practicum shows it being done under real constraints.