Ivy League
Sunil Gupta on Data-Driven Digital Marketing Strategies
HBS Online
Why this lecture is in the course
Strategy across channels — data, involvement, and where to spend attention
- Runtime
- 30 min
- For attendance
- 15 min
- Source
- Ivy League
You are auditing — watch as much or as little as you like. Nothing is recorded.
HBS Online
Strategy across channels — data, involvement, and where to spend attention