Cross-Platform Expansion
Each specialist studies the *other* platform: repurposing pipelines, native-first adaptation, taking an audience to a second home.
- Lectures
- 8
- Total runtime
- 3h 8m
- Attendance minimum
- 1h 34m
- Prerequisites
- B.CC — Years One to Five
Lecture Playlist
Ordered as a teaching progression, not by popularity. Attendance is recorded once half of a lecture has been watched.
- MIT Conference on the Digital Economy, London Pre-Show: Marshall Van Alstyne The terrain — how network effects change a business model and strategy 17 min Attended
- Turning Products & Services into Platforms (Andrei Hagiu) Becoming multi-sided — the move from making a thing to hosting interactions around it 9 min Attended
- How to Lead Growth When Strategy Can't Keep up with Change (Rita McGrath) Why you cannot stand still — transient advantage and running a portfolio of positions 33 min Attended
- Sunil Gupta on Data-Driven Digital Marketing Strategies Strategy across channels — data, involvement, and where to spend attention 30 min Attended
- Stanford Seminar - How Behavior Spreads (Damon Centola, University of Pennsylvania) The transfer mechanism — why information travels easily across a network but *behaviour* does not 60 min Attended
- YouTube Shorts Algorithm — Explained! Native-first adaptation — the mechanics of the second surface, and the cannibalization question 12 min Attended
- "How DOES The YouTube Algorithm Work?" — Creator Myths Busted! Does the audience travel with you — identity, off-format experiments, and following the audience 11 min Attended
- Practicum · working creator How Much I Make on TikTok vs Shorts vs Reels (AND WHAT DOES TIKTOK WANT?!) A creator who took a long-form audience onto three short-form surfaces reports what each one actually paid him and what each one wants in return: Lecture 4's attention-allocation problem and Lecture 3's portfolio-of-positions argument, priced out on live accounts 16 min Attended
Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Hank Green — because the university lectures establish why something works and the practicum shows it being done under real constraints.