Creator Economics II: Diversification

1. 01 The Content Trap (Bharat Anand, HBS) The framing error — why "make better content" is not a business model, and where media value actually sits Nieman Foundation for Journalism at Harvard 1 Ivy League 19 min
2. 02 Revisiting "Jobs to Be Done" Clay Christensen | HBR IdeaCast What to build — the job an audience hires a product to do Harvard Business Review 1 Ivy League 26 min
3. 03 Harvard i-lab | Startup Secrets Part 3: Business Model - Michael Skok Business model architecture — value created, value captured, multipliers and cost levers Harvard Innovation Labs 1 Ivy League 77 min
4. 04 The Next Generation Enterprise: Four Business Models for Thriving in the Digital Era Where to move — four digital business models, and why knowing your end customer changes your margins MIT Sloan Executive Education 2 Peer institution 55 min
5. 05 Intellectual Property Owning the asset — copyright, trademark, and getting rights in writing before you scale Stanford Graduate School of Business 2 Peer institution 72 min
6. 06 Wharton Scale School: Balancing Growth and Profitability Through Uncertainty Capstone: running the diversified business — growth against profitability under uncertainty Wharton School 1 Ivy League 57 min
7. 07 Practicum · working creator How We Make Money on YouTube with 20M Subs A studio of forty people opens its own P&L: which revenue lines fund the work, why the owned product line outweighs ad share and sponsorship, and what they refuse to sell. Lecture 4's supplier trap and Lecture 1's connections argument, resolved in a real business Kurzgesagt – In a Nutshell P Practitioner 10 min

Every course reserves one practicum seat, listed last and marked P. It is filled by someone who has shipped the work — here, Kurzgesagt – In a Nutshell — because the university lectures establish why something works and the practicum shows it being done under real constraints.