Content Creation University
Auditing

You are auditing — watch as much or as little as you like. Nothing is recorded.

Ivy League

Marketing Experiments: From the Basics to the Cutting Edge

Wharton Analytics (WCAI)

Why this lecture is in the course

Applied testing — A/B, multivariate, and adaptive "earn and learn" designs in a marketing context

Runtime
61 min
For attendance
31 min
Source
Ivy League
Open on YouTube ↗

Enrolment

Start a transcript

Auditing keeps nothing. Enrolling records which lectures you have attended and which examinations you have cleared, so the university can tell you where you stand.

Signing in only carries your progress between devices. Everything is stored locally either way, and you can return to auditing at any time.