Practicum · working creator
3 years of Building a Fashion Brand in 28 mins
Ken Sakata
Why this lecture is in the course
three years of a social-first clothing brand told by the founder who built it, including what he got wrong: Lecture 4's brand-first model and Lecture 5's mission-beyond-product argument, run on a real business where the audience follows the brand rather than the person, and the drops either sell or they don't
- Runtime
- 28 min
- For attendance
- 14 min
- Source
- Practitioner